So you dream of opening your own restaurant. You have the menu worked out, as well as the name and general vibes you’re going for. You’re stuck on just one more thing: what will the entire thing look like? You might be wondering ‘What’s the logo going to look like?’, ‘What’s the color scheme going to look like?’, and all these other “What’s” that are knuckling around inside your head. Here are a few tips on how you can get started on conceptualizing what your restaurant’s visual identity should be.

Design your logo and signage

Your logo and signage are crucial because they’re the first two things your potential customers will notice. Hire a skilled designer so you can craft a unique logo that encapsulates the ambiance and identity of your restaurant. Don’t just take a stock picture from somewhere and call it a day. Study your competition, and get inspiration from established restaurants that are recognizable by the sight of their logo alone.

Pick your colors

The colors on your menus, ads, and other marketing materials should be consistent with the overall branding of your restaurant. They should also complement each other and not be a mish-mash of colors, each hue screaming for attention – rather than offering a cohesive visual message.

Layout your marketing materials

The graphics can and will say a lot about your restaurant. In fact, when you’re just starting out, you’ll be relying on visual materials to spread the word and get people to try your restaurant out. Lay out your visual elements properly and design it in accordance with the color scheme you’ve decided on. If you have a creative bone in you, you could do it yourself–pictures on social media, flyers, short videos, and the like. If not, it’s best to hire an experienced designer who can do the job thoroughly and professionally.

If you’re still not sure where to start, Design Savvy can assist you in all things related to design. From the logo, to the menu design, to signage, and advertising, we can assist you with crafting the best visual branding for your restaurant. A quick skim of our portfolio will give you a glimpse of the years of experience and results we’ve delivered to our clients. Connect with us today!