At Design Savvy, we had the unique opportunity to design the Salty Broads logo and establish the brand identity. From our first conversation with Teresa, the owner, we knew this project had something special. We took the time to ask thoughtful questions about her business—her story, her audience, her competitors, the design style she gravitated toward. Her energy and vision immediately sparked our creativity.
From there, we dove into research, strategy, and design—exploring multiple directions and refining the concepts until we landed on a brand identity that not only resonated with Teresa but also met our own standards of design excellence. The final direction captured the bold, distinct spirit of Salty Broads, and Teresa was thrilled with the result. We’re proud to have our name attached to this project, and even prouder to have earned her trust. Here’s what she had to say about working with us:
“Jessica designed the coolest label for my new business, and I don’t even know how! We talked a couple times on the phone and I gave her my thoughts on what I wanted and didn’t want for my label, she asked questions and really listened. Within 3 weeks she came back with a design that brought tears to my eyes. It truly fits the vibe and the brand I was looking for. THAT’S what she does, she connects on a REAL level. Thank you so much, Jessica!”
Teresa Johnson
Founder & Owner of Salty Broads