When we think of visuals, one of the first few things that might come to mind is color. The average person is bombarded daily with colors, both online and offline. The pictures on our social media apps, the signs we see on the streets, ads, and products–almost everything is bursting with color. We see them in various combinations and shades. The world as we know it wouldn’t be the same without color. The same goes for the products and brands we consume–I’m pretty sure you can name a few brands off the top of your head that are iconic for their use of color.

As an upcoming entrepreneur with completely no knowledge of design, you might find yourself lost or confused as to how exactly colors play into marketing your brand. Choosing the right colors not only captures the attention of your target market, it can also help in making your brand recognizable and memorable. Think of McDonald’s–the vibrant red background and yellow arches are embedded in the minds of consumers all over the world. The right color scheme makes your brand look consistent and aesthetic. Switching colors out of the blue or choosing whatever picks your fancy at different moments in time will only make for chaotic design and confuse potential customers about what your brand is and what it’s meant to do.

Additionally, mishmashing colors or picking them haphazardly can shadow the purpose of your product or business. Colors have meaning, which means you also have to choose them based on the values and purpose of your brand. For example, red is associated with passion or energy, yellow is for happiness, purple is for luxury, and so on. Imagine offering a product or service that’s meant to help people relax but your branding is splashed with loud, obnoxious shades of red and yellow. Your market would be very confused!

Colors are also more technical than you might think. Designers spend years in school or training just to master them. We’re not asking you to pass a course or get a new degree. What we mean to say is that hiring the right designer can be a meaningful investment for your business. They can help you through your colors and make them work to your advantage. If all this talk of colors is still overwhelming and you’re not sure where to start, contact Design Savvy! We can assist you in all things related to design. A quick skim of our portfolio will give you a glimpse of the years of experience and results we’ve delivered to our clients. We would love to help you get your brand design started. Connect with us today!